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Advertising

The Breakdown

How does a soap manufacturer convince the public to purchase his product? Is a gecko really a great spokesperson (or spokesanimal) for car insurance? Why is that seemingly irritating peanut butter jingle so effective? If you spend a good deal of time contemplating questions like these, perhaps advertising is the major for you!

As an advertising student, your studies will combine the creative and the analytical, the practical and the theoretical. From business and psychology classes to courses in writing and graphic design, you’ll cover topics such as brand strategy, media planning, visual communication and budgeting. Moreover, you will learn how to create campaigns for a variety of media: print, web, radio, television and direct advertising. This will allow you to generate a portfolio of your work, which will prove beneficial when it comes time to apply for jobs.

At its essence, advertising is all about communication. Therefore, strong writing and speaking skills are not only assets but also imperatives. Further, advertising is collaborative in nature. Hence, you should enjoy working with other people; it’s not a field for lone wolves. Finally, many advertising professionals often find themselves working under a tight deadline. Consequently, grace under pressure and good time management skills are essential for success.

Nuts and Bolts

As an advertising major, you’ll enroll in classes such as Media Writing, Ethical Problems of Mass Communication, Emerging and Social Media in a Dynamic Marketplace, Corporate Rhetoric, Video Production, Introduction to Social Psychology, Advertising Principles, Media Law, Script and Continuity, and Broadcast Sales and Promotion.

Decisions, Decisions…

Advertising majors are at the crossroads of creativity and commerce. Thus, they often also consider studying marketing, business, communications, journalism, radio/television/film, English, creative writing, economics, public relations, psychology, American studies, political science and studio art.

What’s Next?

For advertising majors, the professional world is their oyster. Indeed, recent graduates will find that they can work in a wide variety of industries, from entertainment to biotechnology. Of course, there are also many directions in which to go within the field of advertising itself. For example, there are a number of creative jobs – from copywriter and graphic designer to editor and creative director. These positions typically entail crafting an ad campaign, from concept to execution. Additionally, advertising majors might find a position as an account executive, working directly with clients to make sure their needs are met. Advertising majors might also find a job working as a marketing manager, developing the strategy used to promote a firm’s products and services. Further, advertising majors can also take on a role in market research, helping to determine the demand for certain products, developing pricing strategy and analyzing market trends. Overall, advertising majors often find themselves working for ad agencies, marketing firms or media corporations.


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